First Come, First Serve in Nigeria
Global brands having acquired the major success in the western and Asian markets are now focusing their sights on Africa. Africa's steady growth in urbanisation figures and rapidly expanding middle class makes its retail market an attractive investment opportunity to brands looking to expand their client bases. A 2014 report by GEOPoll states that Africa is home to 100,000 dollar millionaires, an increase in 7.4% over last year, moreover, the number of Nigerian Millionaires i
